It's the reason behind all the traffic in Gainesville, but businesses aren't complaining about graduation weekend.
Some nine thousand students are graduating.
Students walking across the stage this weekend are bringing with them family and friends who are willing to dig a little deeper in their pockets to watch the ceremonies.
Dan Wolfe is graduating with a business degree on Saturday, and says his family booked their room at the Holiday Inn University Center eight months ago.
"Some people have booked as early as last May, so right after last year's graduation past, it was at the end of April, people went ahead and already started to book for this year," said Joseph Scannella, the hotel's guest services manager.
The Holiday Inn on University and 13th has been sold out for graduation weekend since January.
Their rate, $329 a night, is almost two hundred dollars more than their non-graduation weekend rate.
"It's almost more busy than a football game because in addition to both Friday and Saturday being sold out, you also get people on the shoulder dates staying on Thursday and Sunday night as well," he said.
You'll pay an increased rate almost every where in town this weekend.
The average difference in price is about $130.
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