Mobile Apps Help Shoppers Save Money
GAINESVILLE, Fla. -- Technology is catching up with holiday shopping.
There is a variety of new apps designed to make shopping easier.
Some of them are designed to work with traditional shopping aids.
"I definitely don't have time for coupons and I'd actually rather not use a coupon than take the time to find a coupon," said Clair Troxel.
With four children, Claire Troxel of Gainesville says her time is limited.
"Using one on my smartphone would definitely be more likely to happen than if I had to search through a magazine," said Troxel.
And whether it's getting notifications about items on sale, shopping from magazines and flyers, or printing email promotions, apps are helping shoppers find deals.
"I don't even want to step foot into a store unless I know exactly what I'm going for. I'm not a browser," said Troxel. "I gotta get in and get out, so I think that's definitely what I'm looking for, simplicity and speed, and ease, and one hand if I can do it…"
Claire's husband, Ian, says he uses apps like these all the time.
"It saves a lot of time that I don't have to wait for stuff in the mail or try to find that add in the front of the store. Instead I can just look on my phone and while I'm sitting at home I can actually chose my day out by which stores might have coupons or not as oppose to go into each store individually," said Ian Troxel.
Spokesperson for the Florida Retail Federation, John Fleming, certainly agrees.
But these mobile apps are not all the same.
Some let you browse through different coupon books for different stores.
Others actually let you take pictures of coupons you receive in the mail and store them electronically.
Some include tracking of the user's favorite clothing items or brands and alert them when they go on sale in their size.
And there are others that let shoppers compare prices while they are in the store by just scanning the bar code.
"It's certainly a helpful tool to have those coupons right there on your phone in front of you. You don't have to walk around with an envelope full of coupons, you can just have them saved onto your phone or in your email. And retailers are recognizing that and they're adapting to that," said Fleming.
Fleming says mobile shopping is a trend that is here to stay… helping busy shoppers find what they need.
"Saving time; it's a plan of attack mode right? With Black Friday and all that where the stores are mobbed. So you definitely need to plan out your routes," said Ian Troxel
And for the Troxel family, time is of the essence…
Mobile apps can also learn about the shoppers' preference from emails and past purchases… helping those using them find new products and deals.
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